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Client: Casalú
Campaign: Try LatinoAmérica
We turned a simple jersey into an open door to experience Latino América and all it has to offer. it also got press on sites like SoccerBible and ElPais
"What started as a design meant to reference one of the most iconic fútbol sponsors in the planet, fly emirates, quickly became the perfect statement to explain the philosophy behind everything we do." - ceo of Casalú Ricardo Sucre
Try leaving everything behind
Try starting from nothing
Try learning a new language
Try working twice as hard
Try LatinoAmérica
Concept and storytelling by yours truly
Visual identity and shot by: Daniela D'ovidio
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