Beer has been the go-to drink for Latinos for generations—but times are changing. Younger Latinos are exploring new options, and Casalú, the Latin rum seltzer, is here to shake things up. 

That’s why we launched Break Up with Beer, a campaign for those ready to move on from the same old brew and embrace something fresher, smoother, and made for them.

We did this by tapping into nostalgic ads that Latinos grew up watching.